Successful Surfing in Capital Market: Phenomenological Study of Indonesian “Warren Buffett”

Abstract

Objective: The purpose of this study is to uncover the successful secrets of a No. 1 individual investor on the Indonesian stock exchange who has proven to earn huge amounts of profits. Theoretical Framework: Some theories related to investor behavior theory, among others, are: Regret Theory, this theory is a development of previous decision-making theories, namely prospect theory and expected usability theory. Method: This research explores the philosophy, behavior, strategies, techniques, and ways to find stocks that can provide great returns based on the experience of an individual investor. This research also examines in depth the experience of a famous investor named Lo Kheng Hong (LKH), known as Warren Buffett of Indonesia. Results and Discussion: The results showed that the factors that support the success of LKH in investing in the IDX can be: (1) reading the company's financial statements; (2) analyzing financial data; considering the integrity of its owners and management; (3) investing by buying shares on the IDX; (4) daring to make decisions to buy shares based on their own analysis; (5) patiently waiting; (6) simple to live their lives and frugal. Research Implications: One of the secrets of success, the strategy in finding stocks that provide big profits is to read and look at financial statements, analyze deeply using simple fundamental analysis, look for stocks that are undervalued. Originality/Value: This study contributes to literatures regarding how to be successful investor in stock market.