Abstract
Greater responsibility for their products has led manufacturers to a broader concept of ‘product stewardship’. Since most firms are not themselves involved in all phases of the life of a product, co-operation among the various companies in the product's value (supply and disposal) chain becomes essential to develop a strategy for a ‘green’ product. A case study is described of bringing companies as well as Government together to address the issue of management of end-of-life electronic equipment waste. The success of the project provides pointers as to why and how collaboration among firms in management of the environmental impact of products is crucial, and can succeed. It indicates what role company managers can play in the achievement of corporate objectives.
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