Successful implementation of collaborative product commerce: An organizational fit perspective

Abstract

When confronted with competitive strategies in a rapidly changing globalized environment, enterprises gradually shift from fighting their battles individually to engaging in more collaborative competition. However, for this particular period shift to the cooperative partnership paradigm, only a few empirical studies exist on implementing a practical strategy for collaborative commerce, such as collaborative product commerce (CPC). This research explores the implementation of the CPC system by Taiwanese enterprises from the perspective of organizational fit – the core spirit of CPC – and discusses its relationship with “implementation success,” “implementation satisfaction,” “inter-organizational trust,” and “organizational interdependence.” Findings indicate that successful implementation of CPC should consider the fit between the CPC system and the facilitative processes of the corporation. Additionally, inter-organizational trust and interdependence should be considered because these also affect CPC system implementation.