Successful differential evaluative conditioning using simultaneous and trace conditioning procedures in the picture–picture paradigm

Abstract

This paper describes a study designed to investigate the efficacy of two traditional classical conditioning procedures in generating evaluative conditioning (EC) in the picture-picture paradigm in human participants. Differential EC was found using both simultaneous and trace conditioning procedures. In addition, the use of a block-subblock (BSB) nonpaired control condition and full counterbalancing of conditioned stimulus-unconditioned stimulus (CS-UCS) pairings across participants indicated that the observed EC effects were the result of associative learning. Examination of whether successful conditioning could take place with or without conscious awareness of CS-UCS contingencies was inconclusive. The results provide evidence for EC as an associative process and also provide some insight into the possible conditioning parameters that might successfully generate EC.