Success or Not? – Bicycle Sharing in London

Abstract

Since the birth of shared bicycles, it has become the main means of transportation for residents to make green trips. However, many problems have also arisen, such as the limitation of stop points, excessive occupation of public land, frequent damage and theft, etc., which restrict the contribution of bicycles and development. Based on this, this article mainly takes Santander Bicycle Company as an example to conduct a case study and explore the constraints from the perspective of stakeholders to find the optimal solution path.