Abstract
Direct Store Delivery (DSD) is a business process that manufacturers use to both sell and distribute goods directly to the point of sales or point of consumption including additional product and market related services such as merchandizing, information gathering, or equipment service. This chapter introduces the Global Direct Store Delivery Analysis and reports the major results. It explains and organizes both the logistics and the sales & marketing related motives for companies to use DSD as a mode of distribution. Further on, it presents empirical insights on how companies run DSD. This chapter is geared to lay the terminological and conceptual basis for the reminder of the book and should be used as a starting point to explore the book.
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