Abstract
Many digital transformation initiatives of traditional firms fail. This research proposes a framework that identifies the need for corporations willing to transform, to look beyond technology. This research moves beyond the firm-wide level recommendations to increase the likelihood of success of digital transformation initiatives. It focuses on two dimensions of corporate transformation: governance and culture, and analyzed across four identified stages of digital transformation, Discovery, Development, Demonstration, and Deployment. It identifies specific challenges at each of the identified stages. Therefore, it provides a useful structure for academics to further explore the challenges of digital transformation in firms and for corporate leaders to increase the likelihood of success to transform and capture the opportunities offered by artificial intelligence.
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