Succeeding in the post‐BSE UK meat, poultry and cheese processing and packaging industries

Abstract

This article looks at how certain companies within the UK meat, poultry and cheese packaging and processing industries have achieved success within the new market environment created in the aftermath of the BSE crisis. The study utilises a postal questionnaire sent to 50 companies in these industries and identified three sets of industry key success factors or strategies: focus on the customer, focus on value added, focus on pursuing improvements. The strategies identified within those areas can provide such organisations with basic policies which can improve the probability of emerging as successful in a changing environment.