Abstract
AbstractChina is home to the world's largest audience for e‐sports, or competitive videogames. While competitive videogames have become popular within a borderless, digital environment, the e‐sports fan base has a decidedly nationalist element to it. This article argues that new forms of digital nationalism are part and parcel of normal discourse within the Chinese competitive videogames environment. Through a case study of one specific competitive videogame, this article shows how nationalist narratives are enacted by the community itself at the grass roots, creating bottom‐up forms of nationalism. Combining digital fieldwork with offline interviews and observations, the study sheds light on new forms of nationalist expression appearing online in China. It focuses in particular on memes and how these serve as micro expressions of nationalism, maintaining and reinforcing nationalist narratives originating within state discourses.
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