Abstract
This study investigates the differentiated impact of the GCP on GI. Utilizing data from 2007 to 2022 for A-share listed companies in China, indicates that GCP has a more pronounced effect on strategic GI and a relatively less significant effect on substantive GI. Furthermore, this study examines the moderating influence of managerial ability and media attention on the relationship between GCP and GI. The results demonstrate that higher managerial ability or media attention can enhance the positive association between GCP and corporate GI. The mechanism through which GCP affects GI is facilitated by increased investment efficiency and R&D investment.
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