Substantial Impact of Cognitive Interpretation, Organization and Social Factors on the Effective Information Technology Usage

Abstract

Effective Information Technology usage refers to the intelligent utilization of all mediums of IT to gain maximum benefits. In order to survive in the current technological era, the teaching faculty is needed to use the information technology tools effectively to play progressive role in the educational institutions. The major objective of this study is to explore the influence of social, individual, and organizational factors on the university teachers to use the information technology effectively. In the current study, the population was included of all the teaching faculty which was the part of the Public universities of Punjab. A sample of 300 teachers was selected from 3 general public universities through multistage sampling technique. A Quantitative Survey research design was adopted and a survey instrument (7-point Likert scale) based on Davis’ TAM and M. Talukder. The inferential and descriptive statistics were applied for the data analysis. It was revealed in the results that the effective usage of IT was influenced by all the five sub variables of individual cognitive interpretational factors including prior experience, perceived usefulness, image, personal innovativeness. In organizational factor, the sub variable ‘incentives’ was found to have significant effect on the effective usage of IT. Similarly, under social factor, the peer pressure influence was found significantly determining the effective IT usage. It is suggested that for increasing the effective use of information technology, at administration level, information technology expertise should be made an integral part of selection criteria for university faculty