Abstract

ABSTRACTField Goods® is a subscription-based, weekly delivery service of fresh produce that operates year-round. To determine the impact of program subscription on diet quality, new customers were asked to complete a survey that included a fruit and vegetable semi-quantitative food frequency questionnaire at baseline and again at 3–5 months after their first purchase. Grocery shopping habits, satisfaction with their own diet and their family’s diet were also assessed. Findings revealed a significant increase in satisfaction with program subscribers’ diet quality and their family’s diet quality (P < 0.001) at follow-up. Subscribers who ordered bags weekly (n = 105) reported consuming five more servings of vegetables per week compared to baseline (P = 0.05) and saving approximately $20 per month. A weekly subscription to a fresh produce delivery program may be an effective intervention to improve vegetable intake and variety in adults without adding undue costs to participants.

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