SUBREGIONAL FEATURES OF ENTREPRENEURSHIP DEVELOPMENT IN THE RECREATIONAL SPHERE

Abstract

Introduction. The development of the sub-regions of the Republic of Crimea is characterized by a difference in the performance indicators of the enterprises of the tourism industry. The paper examines the differences in the efficiency of the activities of tourism enterprises in the Crimean subregions. Resource asymmetry in the region is considered as such reasons. Methodology. As a correlation with the territorial concentration of resources, the return on total capital is used, which characterizes the efficiency of the use of all assets of the enterprise. The study used methods of correlation analysis to establish this relationship, where the factor (cause) indicator is the resource asymmetry of the region. Other methods of statistical research (sampling, data grouping) and general scientific methods (analysis, synthesis, systematization) were also used. Results. As a result of the study, one can note a higher efficiency of enterprises in subregions with a greater concentration of potential. Territorial concentration of potential characterizes unequal conditions for the development of enterprises in subregions. As a result, Greater Yalta, Greater Alushta and Feodosia are developing at a faster pace than other sub-regions of the Republic of Crimea. It has been established that subregions with a high level of concentration of natural and historical and cultural potential are characterized by a higher efficiency of tourism enterprises in the subregions. The result of assessing the dependence of the return on total capital and the level of territorial concentration of natural and historical and cultural potential turned out to be 0.73, which indicates a close connection between the indicators, assessed on the Chaddock scale. Conclusions. The results of the study can be used in planning the development of areas of activity and types of recreation in the Crimean territory in accordance with its resource asymmetry. This study is necessary to assess the prospects for the development of the tourism industry in the region as a whole.