Subliminal psychodynamic activation: methodological problems and questions in Silverman's experiments.

Abstract

Analyses of procedures in Lloyd H. Silverman's subliminal psychodynamic activation experiments identify problems and questions. Given the information provided, none of his experiments can be replicated, and none of his positive results were found under luminance conditions he reckoned in 1983 were typical of such outcomes. Furthermore, there is no evidence in any of his experiments that all stimuli were presented completely within the fovea, a condition critical to the production of positive findings (Silverman & Geisler, 1986). These considerations and the fact that no experiment using Silverman's procedures can yield unambiguous positive results (Fudin, 1986) underscore the need to start anew research in this area. Such research should be undertaken with a greater appreciation of methodological issues involved in exposing and encoding subliminal stimuli than that found in all but a few experiments on subliminal psychodynamic activation.