Abstract
ABSTRACT This study examined how an individual's subjective well-being (SWB) affects their online game addiction levels, which, in turn, affect their happiness and overall health. Partial least squares structural equation modelling (PLS-SEM) was used to analyze the data. The results showed that SWB had a negative relationship with online game addiction but a positive relationship with happiness and life health. Additionally, online game addiction had a negative impact on both happiness and life health. Furthermore, there was a significant positive relationship between happiness and life health. Overall, the proposed model explained 1.60%, 51.60%, and 31.80% of the variance in online game addiction, happiness, and life health, respectively. PLS-SEM analysis provided evidence that the indirect effect of SWB on life health and happiness was fully mediated by online game addiction. These findings indicate that SWB has a significant indirect effect on life health and happiness through online game addiction.
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