Abstract
Three measures of subjective sexual arousal were observed across four erotic conditions in a sample of 241 college men and women (a) to refine two multi‐item scales of subjective sexual arousal, (b) to determine the convergent and discriminant validity of three measures of sexual arousal, and (c) to relate these operational definitions of subjective sexual arousal to the construct of subjective sexual arousal within Mosher's (1980) involvement theory. From the perspective of involvement theory, subjective sexual arousal is conceived to be an affect‐cognition blend, consisting of awareness of physiological sexual arousal, sexual affects, and affect‐cognition blends, which is transmuted into consciousness and deepens involvement by amplifying the perception of sexual stimulation, sexual cognitions, sexual behavior, physiological sexual response, and itself. Evidence of convergent validity was strong with a median validity coefficient of .51 for the three measures across the four conditions.
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