Abstract
The paper examines man’s involvement in the communication process. While elucidating communication one needs to take into account the subjective factors which condition its existence. The article particularly highlights the personal dimension of human existence and an integrated action of his powers thanks to which man constitutes the subject and motive for all forms of communication activity. The basic types of communication are affected by virtue of a relation to human powers: intellective-cognitive and volitive-emotive. Yet, it is persuasive communication that, methodologically ordered within the framework of rhetoric, seems to fully recognize the communication determinants characteristic of man’s nature. The progressing technicization of the media also needs to be perceived through an integrated personalistic perspective accepting the subjective determinants of man participating in the communication process.
Highlights
The paper examines man’s involvement in the communication process
In order to avoid such an approach to personalizing, we propose that the person be conceived of in the text as the subject in communication processes
This is why various decisions may occur, conditioned by the impact of diverse factors. This results in the end becoming the fundamental reference for all human actions, which translates into communication processes, and especially into the mode in which persuasive communication functions
Summary
A personalistic approach in studies refers to a personal manner of comprehending man. The emphasis placed on a personal subject does not lead to subjectivisation of communication but is a depiction of the constituents of the process This is why one may define communication tentatively as an interpersonal relationship in which a person’s participation involves an engagement of conscious and free acts. This process relies heavily on sensual-emotive reactions which aid the decision moment in communication Their involvement is an indispensable element of each communication, conditioning the cognitive-volitive contact between the sender and the receiver. This is why the human dimension of communication requires taking into account the cognitive-volitive and sensual-emotional aspects which comprise the personal decision subject He is the reason why the communication relationship and the social interactions and technological means used in it come into being. Its audiovisual dimension corresponds with man’s sensory and cognitive powers, which imparts it with communication value
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