Abstract

In the article linguistic pragmatic factors of speech impact in texts of various genres are considered. Pragmatics is closely connected with semiotics, the sign theory, the theory of speech acts. In modern linguistic pragmatic research, the subject of speech, i.e. the speaker with his own communicative attitude and intentions, is put forward. The author of the article sets the objective of defining the methods of adequate pragmatic analysis of an oral and written text of various styles, the author also underlines the fact that information relevant from the point of view of pragmatics may be conveyed by various means, both linguistic and non-linguistic ones, such as the structure of the text of online format. Functional and systematic approach has been used in the study of language means of impact on the information recipient. Traditional division of semiotics into semantics, syntaxand pragmatics may be applied in modern linguistic research. In the article syntactic transpositions of parts of a sentence, which are regularly used in speech, as well as the semantic structure of lexical units of various stylistic reference, are considered. The importance of the context, both syntactic and lexical one, in realization of the word meaning (and consequently of its interpretation by the addressee) is pointed out in practical linguistic research.

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