Subculture, masculinity and place in young rural men’s resistance to counter-migration

Abstract

ABSTRACT In the wake of deindustrialization, many rural areas in the Global North face challenges such as an ageing population, declining welfare systems and limited job and educational opportunities, problems that have been enhanced by decades of depopulation. Young people have left the countryside for careers in larger cities, contributing to stigmatization of those who stay in rural areas. In Sweden, however, statistics show a slow but steady trend of remigration to rural areas, which is described in municipal and state discourse as positive and necessary to ‘save’ the countryside. This paper examines the perspective of rural youth who feel differently about such counter-urbanization. Based on a yearlong ethnographic fieldwork with youth, the article shows how young men involved in Swedish greaser culture perceived the influx of urban (re)migrators as a threat to their rural lifestyle and the rural place where they wished to stay. This is interpreted as an expression of subcultural, place-based and temporal resistance towards urban and neoliberal ideals that simultaneously reinforce white, masculine values. As these young men will be part of a rural future, they must be considered in the formulation of sustainable politics for rural areas.