Abstract

The peculiarities of literary principles of American Writer R. Bradbury represented by the author’s self-reflective views on the techniques of stimulating the subconscious, the peculiarities of memory and imagination activity in the process of writing are analyzed in the given article. It is revealed that the word-association process introduced by R. Bradbury echoes the method of free association of Z. Freud. The application of the word-association method led R. Bradbury to the idea that the subconscious for the literary person is a source of unique ideas and a stimulant of creative process. In addition, Bradbury used special techniques (lists of words, self-revelation) in order to activate his subconscious, to make it supply the level of conscious with thoughts, ideas and memories that are usually hidden in the depths of the subconscious. These elements of the creative process stimulate the writer’s imagination by activating the work of the subconscious and memory by making specific connections between these elements aiming to create new literary meanings.

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