Sub-aesthetics: Consumption traps and avoidance strategies of livestreamed eating shows in the metaverse

Abstract

<p>“Metaverse” is a product of digital technology and a spatial scene in which the public consciousness is consciously engaged. It reconstructs the aesthetic experience and the aesthetic activity of the public, calculates and preserves the concrete aesthetic style, and conveys it to consumers with visual and auditory sensory elements. Consumers are trapped in the aesthetic prison of others and willingly pay for the dream world created by digital technology. By sorting out the text presentation and fan comments of livestreamed eating shows in the metaverse, this article analyzes the aesthetic trends of the fans and the relationship between the consumption of eating shows and aesthetics. Most of the fans of eating shows are the young generation, who get physical and emotional satisfaction from these shows and follow the opinion leaders with an admiring perspective. The food bloggers understand the psychology of their fans, and in an approachable way, they fake to be the same kind of fans with common aesthetic needs, so as to obtain the consumption ability of fans, reflecting the aesthetic characteristics of consumption in the metaverse. It is a medium for the capital to obtain the means of consumption. Individuals, communication subjects, media platforms and state institutions need to work together to regulate it in order to prevent addiction to consumerism.</p>