Abstract

Why do people increasingly reject science in favor of subjective opinion? This well-known trend, most recently embodied as “fake news”, has both put lives at risk (through the increasing support for the anti-vaccine movement) and delayed the necessary global adoption of green energy (through so-called climate change skepticism). In this article, I show how rejection of science is often linked to a particular type of new knowledge, one where scientific advice does not grant us local, immediate gains. I also investigate societal megatrends that underlie such skepticism: the growth of social media, the rapid pace of headline news, and the enormous expansion of science itself. Finally, I discuss a way to combat “fake news” and its related phenomena, through more dedicated science communication. “Strength and guidance” is a good slogan for the disseminators of today and tomorrow; strength because the core messages from science need to be ever repeated in a world hungry for sensations, and guidance because the world has grown so complex that bare facts are no longer sufficient. Science communicators need to step out of their comfort zone and give actual, science-based advice – and still refrain from crossing the fine line between objectivity and activism.

Highlights

  • Interessekonflikter i forskning interest is a set of conditions in which professional judgment concerning a primary interest [...] tends to be unduly influenced by a secondary interest» (Thompson, 1993: 573)

  • Fordi forskningens integritet settes på spill, har identifisering og håndtering av slike konfliktsituasjoner vært en av forskningsetikkens mest sentrale oppgaver

  • In this chapter we look at statements in selected texts from articles, reports and the media which can be linked to uncertainty and quality in research related to the effects of salmon lice

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Summary

Introduction

Interessekonflikter i forskning interest is a set of conditions in which professional judgment concerning a primary interest [...] tends to be unduly influenced by a secondary interest» (Thompson, 1993: 573). Forskningsetiske retningslinjer for naturvitenskap og teknologi fremhever at det ved oppdragsforskning vanligvis er oppdragsgiver som bestemmer tema og problemstillinger i idéfasen, mens forskeren har ansvar for spørsmål knyttet til metode, datainnsamling og tolkning av resultater, og – mer overordnet – et ansvar for å sikre vitenskapelig kvalitet. Når det gjelder selve bruken av forskningsresultatene, fremhever forskningsetiske retningslinjer at forskere har et ansvar for å bidra med relevant kunnskap.11 Men forskning gir ikke nødvendigvis sikker kunnskap eller entydige svar.

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