Stumble on information or misinformation? Examining the interplay of incidental news exposure, narcissism, and new media literacy in misinformation engagement

Abstract

PurposeIn the current media landscape where misinformation circulation becomes a primary threat to public health and society's intellectual well-being, incidental news exposure's role in influencing misperceptions and misinformation engagement remains under-explored. Moreover, less is known regarding how and to what extent personal factors such as personality and media literacy may drive the sharing of misinformation.Design/methodology/approachUnder the theoretical guidance of the stimulus-organism-response (S-O-R) model, the authors surveyed 546 college students aged 18 and above to explore the relationship between incidental news exposure and misinformation sharing.FindingsFindings buttressed the hypothesized relationship built on the S-O-R model and revealed a path from incidental online news exposure to misinformation sharing, mediated by misperceptions. The mediated path was further moderated by narcissism and media literacy. Specifically, narcissists have higher misperceptions when they encounter online news more often; higher misperceptions in turn give rise to greater misinformation sharing behaviors. The ability to critically consume new media information only decreases misinformation sharing behavior for narcissists with lower misperceptions.Originality/valueGuided by the S-O-R framework, this study takes the first step in examining the link between incidental news exposure and misinformation sharing and accounts for the moderating influences of personality and media literacy factors. Findings provide a theoretical foundation and practical implications for future interventions to combat misinformation.