Studying the Relationship of Identity-Genuineness and Desired Organizational Image on Insurance Companies Performance (Case Study: Iran Insurance)

Abstract

The purpose of current research is to study the relationship of identity, genuineness and organizational image with the performance of Iran Insurance Company that the methodology is descriptive-analytic, in terms of purpose, it is applicable and in terms of the method kind, it is a survey method. The statistical population of this research includes all employees of Iran Insurance in Tehran city. In order to analyze the obtained data, collected questionnaires, descriptive and inferential statatistical methods will be used. Therefore, in oorder to describe the responses given to the questionnaire questions of the research, the frequency distribution tables and the responses percent related to each one of the questions will be used and in order to test the hypotheses in inferential level, Spearman correlation test will be used, also in order to analyze the data, SPSS software will be applied. The results showed that there is meaningful relationship between the identity-genuineness –organizational image and performance of Iran Insurance Company.