Abstract
Studies of the impact of the media on people have not produced stable results, because they operate with an unrealistic view of audience members as an inert mass of passive “recipients” of what is aimed at them. Observation of television viewers in France, and the examples of amateur photography and pornography, show the importance of a more realistic view, taking account of the active participation of people in the creation of communication works and the worlds of arts that are not conventionally studied.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
