Studying the Extent of Students' Tendency towards Fast foods and Effective Factors Thereupon

Abstract

Fast foods consumption has increased considerably among teenagers and youths in recent years. The consequences of this sort of foods for the consumers and the community have caused certain social concerns. Today, the students are among the most important groups subject to danger for the educational circumstances. The present study tries to study the students' tendency towards fast foods by a sociological perspective. The statistical population of this study includes the students of Tabriz University and the statistical sample consists of 372 persons which has been obtained through Kukran formula. The sampling method of the study is properly random-based and the data acquired by the surveying technique has been collected cross-sectional and through questionnaires and its validity and reliability have been confirmed. According to the resulted outcomes, the main premise of the study, i.e. the impact of variables such as social capital, economical capital, advertisements and piety on the tendency towards using fast foods was confirmed. There is a reverse correlation between the social capital and the piety on one hand and the tendency towards using fast foods on the other hand in accordance with the study results. The study findings did not confirm the relation between the age and the tendency towards using fast foods. The results of multivariable analyses indicated that social capital, economical capital, advertisements and piety variables altogether explain %22 of the dependent variable.