Abstract
Da Nang beach is very famous not only in Vietnam but all over the world. Da Nang beach tourism products are increasingly attracting international tourists, typically the market with high paying ability such as Taiwanese tourists. Studying satisfaction to improve the quality of Da Nang beach tourism products helps increase loyalty and attract visitors from the Taiwanese market. This is very necessary to promote the development of marine tourism - which is a potential tourism market to thrive in the current new normal period.
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