Abstract
In this autoethnographic study, I examine how immigrant Indian students go through acculturation through negotiating their consumption experiences in the first few months of their sojourn in USA. Through intensive fieldwork spanning four months, which included immersive participant observation, interview, reflection, and analysis, insights were gained about the essence of the consumer experience as a student/immigrant in USA. Three themes are highlighted – overwhelming abundance, camaraderie in consumption, and anchoring to the familiar. These themes are discussed in the background of their overall acculturation experience.
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