Abstract
<p>As one of the new developments in the field of applied linguistics, linguistic landscape research has attracted many international scholars’ attention in recent years. The research examined the types of language use and their distributions, especially the use of the bilingual and multilingual signs, and the attitudes of local governmental officials, shop owners or employees, domestic and international tourists towards the use of Chinese, Dongba scripts, and English. Both quantitative and qualitative methods were employed to explore the research subjects. To be specific, digital camera was used for data collection of quantitative analysis, and questionnaires and interviews were also adopted for qualitative analysis. The analyses of research results showed that the linguistic landscapes of Fuhui Street and Xinhua Street indicated significant difference.</p>
Highlights
People all live in places surrounded by written signs, which are displayed on street names, posters, advertisements, official notices and messages, etc
The paper endeavors to answer the following questions: (1) What kinds of languages are used in the linguistic landscape of Fuhui Street and Xinhua Street and what kind of distribution does the language use reveal?
Interviews with government officials were conducted in their offices, and the reason why they were chosen was that their daily work was closely related to the linguistic landscape of Lijiang Old Town District
Summary
People all live in places surrounded by written signs, which are displayed on street names, posters, advertisements, official notices and messages, etc. Cenoz & Gorter (2006) studied the linguistic landscape of two streets in two multilingual cities and analyzed the use of languages relating to language policy, to cite just a few examples. The relevant research related to signs in China has been mainly concentrating on English translations on public signs. Quite a few Chinese scholars have failed to pay adequate attention to the descriptive approach to studying the signs displayed in cities. Mainly between 2014 and 2015, studies on linguistic landscape thrive, though there are not so many research outcomes. It is, of great significance to study the linguistic landscape in China, in particular in the multilingual contexts like Yunnan province
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