Studying Crisis Communication From the Subaltern Studies Framework: Grassroots Activism in the Wake of Hurricane Katrina

Abstract

The dominant crisis communication literature has 3 limitations: its managerial bias, functionalistic orientation, and the erasure of marginalized voices by focusing on restituting the status quo. Due to these limitations, studies that aim to understand crisis experiences, interpretive processes, and communicative responses of the politically less powerful and resource-poor are scarce in the crisis communication literature. Drawing upon the subaltern studies literature, this article suggests an alternative approach (i.e., the subaltern studies framework) to aid crisis communication researchers to (a) expand the scope of the literature to nonmanagerial contexts, (b) speak to the discursive nature of crisis communication, and (c) attend to the issues of structure and agency in the interpretations of and responses to crises. A case study of grassroots activism in New Orleans is presented to illustrate how the application of the subaltern studies framework can provide a theoretical entry point for conceptualizing crisis communication from below and for facilitating academic self-reflexivity in crisis communication scholarship.