Study to measure the impact of social media usage on work-life balance

Abstract

In today’s world both individuals and the organisations have tough time in bringing work-life balance. In organizational perspective, a high standard of work–life balance is essential to continue attracting and retaining its employees; while at the individuals perspective it has a positive impact on attitude, behaviour, and commitment towards both professional and personal life. Work-life balance has become an on-going challenge in contemporary times. Though work-life balance is discussed for various decades and measured with different dimensions, this is high time to measure work-life balance in accordance with present lifestyle. Here comes the role of internet which is twisted with every human being in day to day activities. Internet without social media is unimaginable. Usage of social media results in both productive and unproductive behaviour. Therefore this is a study to measure the usage of social media in personal life and professional life on work-life balance. It is found that social media usage in professional life has more impact on work-life balance which caused due to pre-occupation with social media in workplace.