Study on Wine Policies, Regulations and Standards in Maharashtra, India

Abstract

During recent years, the wine industry has become increasingly dynamic due to competition among wine organisations worldwide. In order to be competitive, many Indian wine organisations followed Wine Policies and Regulations and maintaining standards for quality wine production. Maharashtra is one of the typical states of wine- manufacturing in India which rank 1st. While wine consumption in India remains low the market has grown and developed considerably at growth of 25-30% annually in 2013. Wine industry in India is estimated to achieve 7.2 cr litres of wine consumption by 2020 at growing rate of 18%. The common average growth rate was 33.2% at the 2013. Thus, this study investigates the effectiveness of the implementation of Wine Policies, Regulations and standards to determine whether wine organisations consolidate the fundamental requirements of the domestic and international trade. Ten (10) wine organisations situated in Maharashtra which are currently following Wine Policies and Regulations were chosen as the research sites. A questionnaire and documents (Published & unpublished) based on the research was used as an instrument for data collection. Based on the study results, this study recommended that wine organisations should maintain the standards for their wines and certification and licensing. The significance of this study is to contribute a valuable guideline to Indian wine industry to consolidate their performances on the implementation of Wine Policies and Regulations increasing production under the standards specification to trading in international market.