Abstract

An important means to achieve the goal of “carbon peak” and “ carbon neutral ” is energy conservation and emission reduction. It is an indispensable part of the vision of “carbon peak” and “ carbon neutral ” to study the willingness of college students to save energy and reduce emissions, understand the current situation of their awareness of conservation and advocate a green low-carbon lifestyle. On the basis of literature review, 642 samples of university students in Wuhan were investigated by using probability sampling, an evaluation system of college students’ willingness to save energy and reduce emission was established, SPSS was used for statistical analysis, and the reliability and validity were feasible. Based on K-means clustering analysis to analyze the cognitive characteristics of energy conservation and emission reduction of Wuhan college students, and based on the principal component analysis to comprehensively evaluate their willingness to save energy and reduce emissions, the conclusion is drawn that “it is feasible for college students to develop the willingness of energy conservation and emission reduction on the whole”.

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