Study on the Synergistic Effect of Regional Electronic Commerce and Regional Economy from the Perspective of Coupling

Abstract

To measure the coordinated development level of a regional e-commerce and regional economy. Based on the analysis of the synergistic effect of a regional e-commerce and regional economic development, this paper constructs the index system, adopts the coupling method based on the analytic hierarchy process and entropy weight method (AHP-EWM), and selects the order parameters of 9 regional e-commerce subsystems reflecting the development scale and development potential of e-commerce and 11 regional economic system order parameters reflecting the total economic output, economic structure, and economic benefits, constructs the synergy theory and synergy model), and uses the panel data samples of Beijing from 2013 to 2020 as the analysis. The results show that the degree of synergy between regional e-commerce and regional economy in Beijing presents an M-shaped development trend alternating increase and decrease and is generally in a low-level synergy state.