Abstract
KEYWORD: Heyuan City; Hot spring tourism; Sustainable development; The environmental protection ABSTRACT: The hot spring resources of Heyuan are very rich. In recent years, the hot spring tourism development is quickly. But there are many problems in the development process, For example, hot spring development pattern is similar, lack of cultural characteristics and brand effect. In addition, staff quality is low. This paper puts forward the sustainable development strategy of hot spring tourism industry in Heyuan. The government needs to establishing and perfecting the laws and regulations. Investor must take protective measures in the development of hot spring tourism resources, and select the appropriate hot spring tourism development model. Managers and designers need to develop characteristic of hot spring culture, establish a brand, strengthen environmental protection and properly handle the geothermal water. In addition, the management company need to strengthen staff training and improve service quality.
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