Study on the Sexual Attractiveness of Male Beard and Female Long Hair to the Opposite Sex

Abstract

In contemporary society, men gradually increase their demand for shavers to keep their faces clean. Women also seem to pursue long hair by using a wig or artificial hair integrations. So, this paper will analyze these phenomena by studying the role of male beard and female long hair in mating selection from an evolutionary psychology perspective. This work is largely based on empirical evidence, previous studies , and relevant theories (such as short- and long-term mating strategies, parental investment theory, and good genes theory) to verify the hypotheses and generate the results. Unlike our initial assumptions, the result shows that women prefer men with beards in short-term relationships and men without beards in long-term relationships. The results also indicated that men prefer long-haired women more in long-term relationships while not having any preference for long-haired women in short-term relationships.