Abstract
Research on Corporate social responsibility (CSR) majorly describes its effects on corporate financial performance or consumers’ behavior towards CSR. Relatively few studies have focused employee’s reactions towards CSR. The purpose of this study is to investigate if and how CSR perception influence employee organizational commitment, which is very significant for organizational performance. Compared with previous work, this study not only analyses the aggregate relationship between CRS and organizational commitment, but also investigates the relationship between various dimensions of these two variables. The study found significantly positive relationship between CSR and employee organizational commitment as a whole, and also found positive relationship between each aspect of CSR and different dimension of organizational commitment. In addition, this study also proves that organizational identification is the intermediary between employees’ perception of CSR and organizational commitment.
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