Abstract

Relevance. Globalisation and the rapid development of all sectors of the economy and production create a demand for highly qualified specialists, with the level and quality of higher education playing one of the most important roles in the successful and prosperous future of any country.Purpose. The purpose of this study is to investigate the process of popularising higher education in China and Kyrgyzstan in the modern era by examining and analysing the specifics of government strategies aimed at encouraging the younger generation to enrol in educational institutions.Methodology. Methods: system-analytical method, used to select and examine key features of Beijing�s and Bishkek�s education policies; statistical method, presenting the determining quantitative and qualitative indicators of the popularisation of higher education among young people.Results. The distinctive features and key characteristics of the formation of state policies in China and Kyrgyzstan in the field of higher education are covered; the main stages of transformations of national strategies for attracting more students to higher educational institutions are presented. The specifics of the Chinese education system, and the methods and tools for popularising university education, are analysed; data on the dynamics of changes in the number of students over the past decade are provided; the nature and trends of the educational process in Kyrgyzstan are presented; the main changes in the field of higher education in the country in the 21st century are shown.Conclusions. The structure of higher education in the studied countries is described, methods of popularising the field among young people are investigated, and general recommendations for improving activities in this area are presented. The results and conclusions obtained in this study can be used as a practical basis for future research on the subject, and for updating existing national strategies and plans in the field of higher education and science.

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