Study on the Modernization of Supply Chain Management of the Luxury Industry in the Context of the Digital Economy

Abstract

As a field with both traditional and modern characteristics, the luxury industry has been profoundly affected by the wave of the digital economy. The luxury industry, characterized by tradition and modernity, has been profoundly affected by the wave of the digital economy. The luxury industry has relied heavily on the traditional offline sales model, but with the outbreak of the COVID-19 epidemic, offline sales worldwide have been severely impacted, and the prosperity of the industry once had faded. Under such circumstances, a transformation of supply chain management in the luxury industry is imminent. This study first introduces the development status of the luxury industry in the context of the digital economy; then analyzes the problems and shortcomings of the traditional supply chain model; and finally examines the application of digital tools such as AI, blockchain technology and sustainability in the luxury supply chain. Using a case analysis approach, we aim to provide insights into innovative supply chain management applications in the luxury industry and to reveal how these tools can improve the supply chain’s efficiency, transparency and sustainability through real-life case studies.