Study on the International Publicity of Red Scenic Spots in Baoding

Abstract

Since China entered the new era, the "going out" strategy of Chinese culture has been strongly advocated. Improving the international publicity of red scenic spots is an important way to implement the strategy. The paper studies the international publicity of red scenic spots in Baoding through field investigation and interview. Then, the paper focuses on summarizing the existing problems from the international publicity of red scenic spots in Baoding from the current situation of the website construction, the English translation examples of representative red scenic spots, and the bilingual signs construction. According to these common problems, the paper puts forward targeted suggestions to different subjects such as the Baoding government and the public, benefiting the improvement of international publicity of red scenic spots in Baoding and promoting cultural communication between China and foreign countries.