Abstract
Cross-border e-commerce is also facing the problems of cross-border goods selling counterfeit, long delivery time of cross-border logistics, and high cross-border payment fee in the process of development. Blockchain technology, with its characteristics of high trustworthiness, traceability, and information immutability, can be applied to the field of cross-border e-commerce, providing a new direction for cross-border e-commerce to solve these problems. At the present stage, scholars at home and abroad mainly study how blockchain technology is applied in cross-border e-commerce, explore the specific mode of combining blockchain technology with cross-border e-commerce, and lay the theoretical foundation for the application of blockchain technology in cross-border e-commerce, while less research is conducted on the application effect of blockchain technology in cross-border e-commerce. Based on this, this paper researches the influence mechanism of the application of blockchain technology in cross-border e-commerce on consumers’ willingness to purchase, explains the current situation of the application of blockchain technology in various fields of cross-border e-commerce, and on this basis, divides the quality of the blockchain system of cross-border e-commerce into three dimensions of commodity information quality, logistics service quality, and payment security.
Highlights
With the continuous development of Internet technology, the popularity of smart phones and tablets is increasing, and the continuous improvement of telecommunication network infrastructure has allowed more and more people to access the Internet and quickly, bringing unprecedented development opportunities for cross-border e-commerce
Complaints mainly focused on the quality of goods, logistics and transportation, difficulties in returning and exchanging goods, and after-sales service
Blockchain technology has the characteristics of decentralization, nontamperable information, and traceability of transactions, and various cross-border e-commerce companies have started to explore the use of blockchain technology to establish cross-border e-commerce logistics, payment, and product traceability systems to solve the problems encountered in the development of cross-border e-commerce [6]. erefore, studying the impact of blockchain technology application on the purchase willingness of cross-border e-commerce consumers helps cross-border e-commerce companies to better improve the cross-border e-commerce blockchain system and promote the healthy development of cross-border e-commerce
Summary
With the continuous development of Internet technology, the popularity of smart phones and tablets is increasing, and the continuous improvement of telecommunication network infrastructure has allowed more and more people to access the Internet and quickly, bringing unprecedented development opportunities for cross-border e-commerce. Blockchain technology has the characteristics of decentralization, nontamperable information, and traceability of transactions, and various cross-border e-commerce companies have started to explore the use of blockchain technology to establish cross-border e-commerce logistics, payment, and product traceability systems to solve the problems encountered in the development of cross-border e-commerce [6]. Reference [10] mainly studied cross-border e-commerce export trade and argued that a product information tracing network connecting cross-border commodity manufacturers, transportation enterprises, quality inspection companies, customs, and other links should be built based on blockchain technology to promote the sharing of transaction data in each link and improve the quality and efficiency of product traceability. Reference [15] demonstrated through empirical analysis that four environmental cues of online shopping, namely, online promotion cues, content marketing cues, personalized recommendation cues, and social comment cues, can have a significant positive impact on consumers’ purchase intentions
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