Study on the Influencing Factors of Network Group Polarization Events

Abstract

In the era of non-network communication, group polarization is a minority, mostly confined to one organization and one region. In the era of network communication, group polarization has a more prominent role and influence through the Internet, and its formation involves subjective factors such as herd mentality and objective factors such as social contradictions. Due to the role of new media technology and new communication context, the causes of group polarization in the network show more diversified characteristics of the times. As an IP that won Hugo Award, every step of the film and television road of "The Three-body Problem" has attracted worldwide attention. As the first derivative drama, "The Three-body Problem" animation bears great hope, but it also brings a lot of controversy and doubts. From the perspective of communication, this paper takes the cross-platform text of netizens' criticism of the animated version of "The Three-body Problem" as an example, and comprehensively uses the knowledge of journalism and communication, social psychology, sociology and psychology to study the connotation, types, causes and countermeasures of the phenomenon of network group polarization in contemporary China.