Abstract
Consumer perceptions of meat package label design variations under varied LED lighting settings were measured in a grocery store simulation lab at a big Midwestern university. Participants' responses to the novel meat labels were measured using a quasi-experimental approach that used a multi-group between-within subjects' post-test only design. Over beef steak box labels, Philips HUE consumer LED light bulbs were modified with different colours from 2700 K (RED) to 7000 K. (BLUE). Goose neck lamps over the packages were used to create the display lighting simulations. The researchers discovered that label and illumination interactions altered consumer perceptions of nutrition label information both across and within subject groups. LED lights remain cool compared to thermal effects from older fluorescent and metal halide technologies while reducing energy costs. LED lighting systems with substantial color variability will increase in importance and use in retail store lighting designs in the future.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
