Abstract
In this study, Wechat, China's mainstream social software, was chosen as the media, and through the combination of online and offline surveys, this study conducted a questionnaire survey on WeChat emoticon users over 45 years old, so as to explore the impact of the value conveyed through WeChat emoticons on the motivation and intention of middle-aged and elderly users. First of all, this study conducted the research through the combination of literature research and interviews. Through online questionnaire distribution and offline face-to-face interviews, the researcher modified the items of the pre-test questionnaire, constructed 6 dimensions with 18 evaluation indicators, collected 326 valid questionnaires, and conducted data analysis through SPSS. By building a structural equation model, this study explored the factors affecting the usage intention of WeChat emoticons of middle-aged and elderly users. The results show that there is a significant positive correlation between the four variables. Based on the research findings, this study makes several suggestions to provide reference for the design of emoticons for middle-aged and elderly users in the future.
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