Abstract
In recent years, the "internet celebrity economy", as an emerging business model sprouting from the development of "internet& economy", is flourishing and showing excellent vitality. As the most popular emerging group, college students have contributed a lot to the "internet celebrity economy", especially the live broadcasting industry, and even driven the surrounding groups subtly. In this paper, we analyze the development trend of live streaming industry from the perspective of "internet celebrity economy", and then lead to the analysis of the influence of live streaming industry on consumption behavior of college students, and propose relevant measures to solve the negative influence of live streaming.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
