Abstract
Health and wellness tourism is a new form of tourism in which people seek to experience a healthy lifestyle through tourism. From the perspective of demand side, this paper discusses the tourism motivation of health and wellness tourists, and based on a new tourism motivation model, studies the influence mechanism of pull motivation on revisit intention. The results showed that:(1) Pull motivation had a significant positive effect on revisit intention; (2) pushing motivation negatively moderates the relationship between pull motivation and revisit intention.
Highlights
As a new form of tourism, health and wellness tourism has become a new hot topic in academic circles
The former emphasizes the possibility of tourists recommending a certain tourist destination to others, while the latter is the possibility of tourists themselves going to a certain destination again
Focusing on the field of health and wellness tourism, this paper studies the influence mechanism of pull motivation on revisit intention based on the new tourism motivation model
Summary
As a new form of tourism, health and wellness tourism has become a new hot topic in academic circles. This paper proposes the following hypothesis(the hypothesis model is shown in Figure 1): H1: The pull motivation of health and wellness tourists has a significantly positive influence on revisit intention. H2: The push motivation of health and wellness research needs. The pre-survey tourists plays a moderating role between pull motivation was distributed by questionnaire from November 13 to and revisit intention. With reference to the tourism motivation related scale[17], a semi-structured interview was conducted on the people who had participated in health and wellness tourism, and the push and pull motivation items of health and wellness tourism were supplemented and improved to meet the research needs, Including 15 push motivation items and 15 pull motivation items. Random sampling survey was conducted on health and wellness tourists.
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