Study on the Influence of Customized Marketing on Healthcare Consumption Behavior of the Elderly

Abstract

Based on the background that China has entered an aging society, according to the topic proposed by the consumption status of the elderly around them, the research on the impact of different marketing methods on it is studied. By analyzing the characteristics of the elderly market and the problems and impacts of various marketing methods, this study designs a questionnaire based on the survey, collects information from the elderly of different ages and genders, analyzes the questionnaire data, and puts forward relevant feasibility suggestions concerning the data model. This study has great significance on the influence and development trend of the consumption behavior of the elderly. Finally, the plan for the elderly market can be provided by formulating explicit provisions to protect the consumer rights and interests of the elderly, standardize the consumer market for the elderly, establish industry norms, and protect the consumption rights and interests of the elderly. At the same time, correctly guide the consumption of the elderly, prevent the elderly from property loss or health problems, and then develop and improve the elderly consumer market from the marketing perspective.