Abstract
In the context of digital transformation of manufacturing enterprises, the research method of double case comparison analysis is used to explore the implementation path of C2B digital intelligence customization of "new infrastructure". The research found that: C2B personalized digital intelligence customization implements digital intelligence supply chain construction strategy, through supply chain digital intelligence transformation, realizes front-end and back-end collaboration, can reduce production costs, improve demand collection and production efficiency, and the implementation path is "digital intelligence supply chain construction → digital intelligence capability improvement → digital intelligence value realization". The research results can not only provide reference for decision making of new infrastructure, but also provide guidance for the path selection of digital transformation of enterprises.
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