Abstract
Music marketing is a way for companies to use the characteristics of music art to enhance communication and exchange with consumers, to better meet their needs, to better integrate music with the company's brand image and products, and then to maximize the benefits of business activities under the marketing strategy of music. Through an in-depth analysis of the specific role of "Wave Trilogy" in the branding of B station, this paper summarizes the various reasons for the success of "Wave Trilogy" and puts forward three suggestions and recommendations for short video platforms: music video promotion should focus on authenticity; music content should be healthy and give people beauty; appropriate advertising music should be chosen for target consumers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
