Study on the impact of artificial intelligence tools in the development of university classes at the school of communication of the Universidad Nacional José Faustino Sánchez Carrión

Abstract

Technological progress has led to the development of computational elements applicable in various spheres of human activity. Artificial Intelligence (AI) stands out, whose growth is transforming, among other aspects, how students experience the educational process. In this context, this study aims to evaluate the impact of the use of AI tools in university classes of students at the Academic Professional School of Communication Sciences of the Universidad Nacional José Faustino Sánchez Carrión (Lima, Peru). Following a quantitative approach with experimental scope, three working days focused on the use of three AI tools applied to the subjects of Journalistic Writing, Advertising Writing and Audiovisual Communication. Eighty-four students from the fifth, seventh and ninth cycles of studies at the aforementioned school participated. The results indicate that students value the relevance of AI tools in their academic training and professional development. However, difficulties related to internet connectivity for optimal performance of AI platforms and full utilization of their benefits are highlighted. The study concludes by emphasizing the need for more spaces for the dissemination and socialization of experiences on the potential of AI, with a view to expanding and connecting the university academic community.